I’ve always enjoyed Graphic Design (about as much as I enjoy poking fun at graphic designers) so it didn’t take much prodding from my good friend and mentor, Sherman Finch, to revamp my personal logo.
Oh, boy! What a travesty in so many interesting ways…
My old personal logo was actually an assignment from one of my early graphic design courses. You can see that I didn’t really have any idea how I should market myself, much less what I wanted to do when I got out of school. The best I could come up with was a series of interlocking letter C’s that ended up making me look like the Capsule Corporation from the Dragonball series.
Back to the drawing board!
Before getting into the computer, I started with two sheets of 18″x24″ newsprint paper and tried to make as many thumbnail sketches as I could with a sharpie marker. The object of the game was to throw out as many ideas as possible without editing, refining, or censoring anything. This ideation phase is arguably the most important in any creative endeavor.
You can see that now (nearly two years after the old logo) I have a slightly better idea for how to present myself. I am a layout artist who’s also interested in production management. What I developed from that was a lot of cameras, frames, eyes, and business suits. Something that says artistic but professional. From these two sheets I focussed on a few that I particularly liked including a concept that looked like a person looking through a frame formed by their hands, and a business man with a camera for a head.
Once I got into the computer it was time to refine and iterate. Variants upon variants, testing every little detail until you get it just right. I worked together with Sherman to decide on which worked best.
Here’s the final design. I hope it serves me well in the future!
If you’re interested in graphic design and logo creation, I highly recommend this cool video on the subject: